Keynote speaker, Wall Street Journal bestselling author, and host of DecaMillionaire Decoded
Ten isthe newmillion.

At 19, Justin Goodbread sat in a Zig Ziglar event and wrote down one goal: to be worth
$10,000,000
He reached it before 40, building and selling businesses along the way. Now he shows business owners and financial advisors how to build a business that runs with or without them.
If your business cannot run without you, you do not own a business. You own a job that owns you.
You didn't start your company because you wanted another job. But somewhere along the way, your business started running you.
See Justin on stage
“Justin is down to earth, relatable, and energetic. His presentation style keeps the audience hooked until the last minute. Justin was one of the highlights of the Business Transitions Summit.”
Tom Bronson, Business Transitions Summit
Three ways in

Bring Justin to your stage
Audiences see themselves in his stories. They leave knowing what their business could be worth, with a clear path to get there, and believing they can build it.
Book Justin to Speak


Read the books
The DecaMillionaire Way, coming June 2027. Your Baby's Ugly, a Wall Street Journal bestseller. The Ultimate Sale, a #1 Amazon international bestseller.
See the Books
Listen to the podcast
DecaMillionaire Decoded, a podcast that reached number five worldwide in the Business category.
ListenJustin's insights have been featured in









New signature keynote
The DecaMillionaire Way
Turn your company from a job into a business worth building and scaling, one that gives you your life versus taking it from you.
A DecaMillionaire is somebody who's achieved a net worth greater than ten million. How do you get there? By building a sellable, scalable business that runs with or without you.
“If your audience looks successful on the outside, but feels stuck on the inside, this is the keynote that moves them forward.”

Audiences leave with
- A roadmap to scale value and reclaim their life
- Strategy to make the business run without them
- Tools to decentralize operations and grow profit
- A process to attract higher-multiple buyers
It's the message behind everything Justin does.
Justin has delivered keynotes for







He has shared the stage with Benjamin Hardy, Jimmy Johnson, Michael Kitces, Gino Wickman, Daymond John, and many other popular keynote speakers.
“If you're a business owner and you want to avoid that mistake, read Your Baby's Ugly. This could be the best book on entrepreneurship I've ever read.”
Ric Edelman, Founder, Edelman Financial Engines

If a country boy born and raised on a dirt road in South Georgia can achieve this, you can too.
Justin Goodbread has spent more than 30 years building and selling businesses, 7 of them, at 7-, 8-, and 9-figure valuations. He grew his own wealth management firm to an 8-figure valuation in just 49 months, then served as President of the acquiring firm and helped lead it to a 9-figure valuation in one of the financial advisory industry's largest transactions of 2023.
