But here’s the real question—is your business something someone else would actually buy?
Because I’ve seen plenty of profitable businesses that are completely worthless to a buyer.
A high-income business is not the same as a valuable business.
And if you’re not intentionally building value, then all you really have is an expensive, high-stress job.
The Harsh Reality Most Business Owners Ignore
For most business owners, their company is their biggest asset. They assume that when the time comes, they’ll be able to sell it and retire comfortably.
But the numbers tell a different story.
- 80% of businesses listed for sale will never sell.
- 90% of business owners overestimate their company’s value.
- 70% of business owners plan to fund their retirement with the sale of their business—but most won’t be able to.
Why?
Because their business is profitable but not valuable.
The Growth Trap: More Revenue, More Problems
Most business owners believe that if they just make more money, everything will work itself out.
But you and I both know that’s not true.
At a certain point, growth creates more complexity.
- You make more, but you also work more.
- You hire more people, but you’re still the one holding everything together.
- Revenue increases, but so do expenses, leaving you in the same financial position—just with more stress.
And that’s where most business owners get stuck.
They’re making good money, but they still don’t have freedom.
They’re working harder than ever, but their business still depends on them.
And they want to grow, but the thought of adding more work, more employees, and more complexity makes them question if it’s even worth it.
That’s because they’ve been focused on profitability, not value.
The Difference Between a Business That Makes Money and a Business That’s Worth Money
When I started my first business, I was grinding 80-hour weeks just to avoid working 40 for someone else.
I thought I was doing everything right—I had clients, I had cash flow, I had a growing operation.
But when I went looking for real business advice, I hit a wall.
- Financial advisors told me they couldn’t help me unless I had money to invest.
- CPAs could do my taxes but had no strategy for actually building a business.
- Business coaches gave me vague advice about mission statements and vision, but none of them had ever actually built and exited a company.
And when I started looking for a coach who actually understood my industry—someone who had built, scaled, and exited a business like mine—I couldn’t find one.
So I had to figure it out myself.
And what I realized was that a profitable business can still be completely unsellable.
A valuable business, on the other hand, has:
- Predictable, transferable revenue—buyers want a business that generates income without the owner being involved in every decision.
- A team that runs without you—if your business can’t function when you step away, it’s not an asset, it’s a liability.
- Scalable systems and processes—growth shouldn’t depend on your personal effort.
- A clear path for an investor or buyer—someone should be able to look at your business and immediately see how they could take it over and run it successfully.
These are the factors that make a business valuable—not just profitable.
What’s Your Business Actually Worth? Let’s Find Out.
If you want to build wealth, create freedom, and ultimately exit on your terms, you need to start thinking differently about your business.
Right now, you have a high-income business. But is it a sellable, valuable business?
Through my writing, I strive to teach how exactly to break down exactly how to build a business that works without you, scales beyond you and is worth something when you’re ready to exit.
But before we go any further, let’s figure out where your business actually stands today.
If you’re serious about increasing your company’s value, let’s talk.
Book a Free Strategy Call today, and let’s start turning your business into something truly valuable.