Justin Goodbread
CFP® · CEPA® · CVGA®
Most speakers talk about building a valuable business. Justin Goodbread has spent more than 30 years doing it, building and selling 7 companies at 7-, 8-, and 9-figure valuations.
He walked away from recurring revenue to launch his own wealth management firm from scratch and grew it to an 8-figure valuation in just 49 months. After the sale, he served as President of the acquiring firm and helped lead it to a 9-figure valuation in one of the largest transactions in the financial advisory industry in 2023. He became a DecaMillionaire before 40.
The reason is simple: he isn't a professional speaker who studied business. He's a business owner who has sat in the same seat as the people in the audience, from launching with nothing to negotiating the exit.
By the numbers
From a dirt road to the DecaMillionaire Way
If a country boy born and raised on a dirt road in South Georgia can achieve this, you can too.
- Brunswick, Georgia
Raised on a dirt road in South Georgia, Justin learned grit, humility, and service early.
- At 19
He sat in a Zig Ziglar event and wrote down one goal: to be worth $10,000,000.
- His first company
A landscaping company in South Georgia, sold after he and Emily married.
- A question in seminary
He enrolled in seminary to become a pastor, until a professor asked him a simple question: doesn't God need Christian business people too? He went back to business.
- 49 months
He walked away from recurring revenue, launched his own wealth management firm from scratch, and grew it to an 8-figure valuation in just 49 months.
- 2023
After the sale, he served as President of the acquiring firm and helped lead it to a 9-figure valuation in one of the largest transactions in the financial advisory industry that year.
- 2024
He became the youngest-ever inductee into the Exit Planning Institute Hall of Fame.
- Today
He coaches business owners and financial advisors at Relentless Value Coaching, hosts DecaMillionaire Decoded, and accepts only 30 speaking invitations a year. His next book, The DecaMillionaire Way, releases in June 2027.
Recognition
That track record has earned him recognition few in his field ever see.
Justin's insights have been featured in
On stage
John Hancock, Thrivent, the Investments & Wealth Institute, the Exit Planning Institute, the Business Transitions Summit, and Vistage have all brought Justin in to keynote.
He has shared the stage with Benjamin Hardy, Jimmy Johnson, Michael Kitces, Gino Wickman, Daymond John, and many other popular keynote speakers.
He is frequently one of the most praised speakers at the events he keynotes; Business Transitions Summit organizer Tom Bronson called him one of the highlights of the event.
Audiences see themselves in his stories. They leave knowing what their business could be worth, with a clear path to get there, and believing they can build it.
Husband. Father. Farmer. Faithful servant.
When the mic turns off and the deals are done, Justin's favorite titles are the ones not printed on a business card.
He and his wife, Emily, live on a small hobby farm in East Tennessee with their three kids, where goats, chickens, turkeys, and guinea fowl roam freely.
You'll find him glassing the tundra in Alaska, elk hunting in the Rockies, bowhunting in Kansas, scuba diving offshore with his kids, trolling for mahi and tuna off the Atlantic coast, gaming on Xbox with his boys, or playing piano or saxophone at church.
Faith runs through all of it. He supports girls' homes in the Dominican Republic and Christian education programs, and he wrote Relentless, a 12-month devotional, for business owners whose faith and work don't have to exist in separate rooms.
