Books by Justin Goodbread
Coming June 2027
The DecaMillionaire Way
Justin's next book, built on the same message as his signature keynote and his podcast.
#1 Wall Street Journal bestseller and #56 USA Today
Your Baby's Ugly
Are you creating a business that's attractive to others, or is it a business only a parent could love? If you have plans to sell it one day, you must know, and the sooner the better.
In Your Baby's Ugly, Justin offers the secrets to nurturing your company for better transferability, more longevity, and a bigger appraisal price when you're ready to sell.
“If you're a business owner and you want to avoid that mistake, read Your Baby's Ugly. This could be the best book on entrepreneurship I've ever read.”
Ric Edelman, Founder, Edelman Financial Engines
#1 Amazon international bestseller
The Ultimate Sale
A clear, step-by-step plan to prepare, market, and sell your business for top dollar, while avoiding the costly mistakes most owners make.
A 12-month devotional
Relentless
A 12-month devotional for the business owner who refuses to live a divided life. The one who knows that Monday morning and Sunday morning serve the same King.
Each day meets you in the tension: where faith and business collide, where Scripture meets strategy, where your calling as a Christian and your calling as a leader become one and the same.
Your work is not separate from your worship. It never was.